How do you inspire a new generation to fall in love with museums and galleries? Emerge is festival of night-time events that needed a brand identity that appealed to a youth audience to get them through the door.

We need to change perceptions. We need to transform the spaces to make them appeal to a younger audience, both through the programmed events and the visual identity itself, whilst putting museums and galleries at the center.

An identity centred around transforming spaces and questioning reality through distortion, the concept literally sees the venues morph and spin as a 3D prism ( each with their own unique version) - transforming the museum space as a way to get lost in art and culture.