2021-22 | Creative & Art Direction
UNDERWEAR
CAMPAIGNS
Campaign creative for Heist to launch various underwear collections. Working on the initial creative concepts, through to on-set art direction, creative production, post-production, retouching and asset creation across all platforms.
Photographers: Dima Hohlov | Ana Cuba | Alice Neale | Britt Lloyd
Concept | Art Direction | Creative Production | Retouching | Video Editing | Layout
IT’S SHEER NOW
Re-launching the best selling sheer collection in new colours, using bright, spring colour backgrounds, each different per model.
Photographer: Dima Hohlov
What’s holding
you up?
Launching Heist’s most supportive bra ever. Focusing on ‘support’ with a cast featuring support-system style relationships: mother-daughter, sisters and two best-friends.
Photographer: Britt Lloyd | Videographer: Laura Seward
SATIN YOUR WAY
Launching a limited-edition, sustainable, stretch-satin collection. The campaign explored what ‘sexy’ means as we played with styling and visually highlighted the glow and quality of the satin fabric in a retro aesthetic.
Photographer: Ana Cuba | Videographer: Laura Seward | Set Design: Phoebe Shakespeare
SHEER SELF
A self-portrait campaign to launch a new colour range of Heist’s underwear. Encouraging self-expression, the campaign kicked-off with a series of self-portraits of photographer Britt Lloyd wearing the collection.
Foundations
of fashion
Spotlighting the women who work behind-the-scenes at London Fashion Week, wearing Heist’s foundationwear. They are the foundations of fashion.
