How do we get athletes to buy Berghaus EXTREM products over a competitor? How do we show Berghaus’ credibility in this space and to this elite audience?

Berghaus EXTREM has both heritage and innovation on its side. These new products have evolved over decades of development and prototype expeditions. Tried, tested, tough and life-saving in the harshest conditions.

Telling athlete’s expedition stories from the

past, to highlight technology innovations that have informed the products evolution.

Using an emotional hook to focus on the key benefit that sums up the purpose of the product, leading into the current product visuals and ending with a future-thinking inquiry