2018 | Branding
MAX
COYOTE
Working for a fitness professional to create a unique wellness brand. The brand is ‘in-your-face’, bursting with punch, clashing colours to emphasise the wilder side of working out. A playful aesthetic and positive energy, accessible and gender neutral. Get up, get going, get better.
Client: Max Coyote
Visual Identity | Print | Social
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Create a brand identity that stands out in the competitive wellness industry. How can the brand resonate with individuals looking for something different?
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The traditional approach to wellness brands, with calm and soothing visuals, won’t work for Max and his audience. We need to create a more vibrant and energetic fitness experience across all touch points.
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Tap into the wilder side of working out, the brand is ‘in-your-face’, bursting with punch, clashing colours and energetic messaging. By adopting a bold and unconventional style, the brand can attract a wider audience looking for a more energetic fitness experience.
