Create a brand identity that stands out in the competitive wellness industry. How can the brand resonate with individuals looking for something different?

The traditional approach to wellness brands, with calm and soothing visuals, won’t work for Max and his audience. We need to create a more vibrant and energetic fitness experience across all touch points.

Tap into the wilder side of working out, the brand is ‘in-your-face’, bursting with punch, clashing colours and energetic messaging. By adopting a bold and unconventional style, the brand can attract a wider audience looking for a more energetic fitness experience.