2022 | Product Films
BERGHAUS
EXTREM
Creative for a series of films launching an new elite product range engineered for the toughest expeditions. Visually using a blend of archive footage, textural elements, athlete VO’s and new product footage shot on green screen - to take the viewer on an expedition through the stories.
Client: Pentland Brands for Berghaus
Art Direction | Design | Storyboards | Style Frames
*Test footage of elements, not final films.
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How do we get athletes to buy Berghaus EXTREM products over a competitor? How do we show Berghaus’ credibility in this space and to this elite audience?
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Berghaus EXTREM has both heritage and innovation on its side. These new products have evolved over decades of development and prototype expeditions. Tried, tested, tough and life-saving in the harshest conditions.
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Telling athlete’s expedition stories from the
past, to highlight technology innovations that have informed the products evolution.
Using an emotional hook to focus on the key benefit that sums up the purpose of the product, leading into the current product visuals and ending with a future-thinking inquiry
